7 SEO Strategies in 2024 for Your Startup Website - In the ever-evolving digital era, a startup's success depends not only on the innovation of its products or services but also on its ability to build brand awareness, increase credibility, and optimize the user experience. One crucial step for startups is to ensure that the website page can be found easily on the main page of search engines. So, that is why you need SEO strategies to boost the website's performance. Let's check them out!

1. Voice Search Optimization
   According to data from Synup in 2023, 40% of adults use voice search daily. This data shows how important it is to understand and implement voice search optimization techniques to reach the appropriate target market.

   For context, voice search optimization is an SEO strategy to improve the visibility and ranking of websites in voice search results. The main focus is to ensure that websites can respond well to users' voice queries, so it will increase the chances of appearing in voice assistants such as Google Assistant, Siri, or Alexa.

   In terms of optimization for voice search, you will find that many strategies align closely with standard SEO approaches. Nevertheless, you can still execute this SEO tactic by doing keyword research to identify frequent phrases in voice searches.

2. Integration of AI and Machine Learning
   You can use AI and machine learning to automatically carry out all SEO strategies, for example, keyword research, matching keywords with specific targets, and analyzing competitor websites.

   In addition, integrating these two things can provide analysis of user data, search trends, and user behavior. This strategy can optimize content and provide a more personalized user experience.

   Examples of AI and machine learning tools that you can use are Grammarly (tools for checking English writing and grammar), Alli AI (automated SEO tools), and Outranking (automated writing tools.

3. Semantic Keyword Research
   Semantic keyword research is an SEO strategy focusing on the meaning and connection among keywords. Instead of solely relying on the main keyword per se, this approach uses synonyms and related word variations relevant to the main topic or even the main keyword.

   For example, semantics can expand the main keyword “smartphone” become “smart device”, “cellphone”, as well as words covering brands and features, like “touch screen”, “camera phone”, “Android”, “iOS”, and “iPhone”.

   This strategy can help startups create better content flexibility and help users find the website more easily.

4. Maximizing Local SEO
   In the same research done by Synup in 2023, we can see that 46% of Google users conduct local searches to find recommendations for places nearby.

   To have a better chance of appearing in local search results, you can present a complete business profile in Google My Business–including your address, phone number, or operational hours.

   Apart from that, it is essential to include relevant keywords and meta descriptions to enhance search results from local searches. By focusing on local SEO, startups can attract more potential customers in the surrounding area and build a strong presence in the local community.

5. Mobile-first Indexing
   Mobile-first indexing is a method by Google to prioritize the mobile version of a website’s content in its search engine's indexing and ranking process. The primary function of mobile-first indexing is to ensure that websites are well-optimized for user experience on mobile devices.

   Here are tips for optimizing mobile-first indexing:

   Responsive and Mobile-friendly
   Create a website that prioritizes mobile users. For example, have a responsive design and adapt text and images to mobile devices.

   Optimize Website Speed
   A slow-loading website can make users change their mind about visiting the website. So, optimizing website speed to access pages, images, and videos is essential.

   Metadata Optimization 
   Ensure that you optimize point tags, descriptions, and other meta tags to support effective search results on mobile devices.

6. SEO Video
   Video SEO here means search engine optimization techniques through uploading videos to websites. This technique is quite unique because, instead of watching videos on a streaming platform, users can watch them through the website. Certainly, this can help increase the number of page views.

   For optimization, you can create a video title with a clear context. Then, use informative descriptions and relevant keywords. Remember to include specific tags to help search engines understand the content of the video. Another thing you can do is add video text subtitles so that search engines can better understand and access the content.

7. Natural Language Processing
   Natural Language Processing (NLP) is AI technology for understanding and interacting with natural human language. NLP has an important role in how search engines can adapt to understanding content in the way humans speak.

   For SEO purposes, NLP can identify specific keywords based on phrases, sentiments, and those common words that users look for on search engines.

   You can use a long-tail keywords strategy to approach the specific criteria, for example: "How to Create an Appealing UX Design." Ensure that the keywords are simple and easy to understand. The goal is to avoid search engines from getting "confused" in determining semantics. Then, create specific content that answers users' questions so that the website appears on the top pages.

In conclusion, you must stay updated with the latest SEO developments to stay relevant in the digital era. Make sure to implement the right strategy to optimize the visibility of your business site. Definitely, it can open opportunities to your business.*